After a couple of attempts trying different combinations, I hit upon the following approach:
$(document).ready(function(){
$.ajax({
type: "GET",
url: "http://’+document.domain+’/rss.php?action=featuredproducts&type=atom",
dataType: "text",
success: function(xml){
//console.log(xml);
$(xml).find('entry').each(function(i){
//console.log(this);
var link=$(this).find('id').text();
var title=$(this).find('title').text().
var description=$(this).find('isc\\:description').html().toString().
.....................
});
},
error: function() {
pData='An error occurred while processing XML file.';
$('.ProductList').append(pData);
}
});
});